AS GIVING TUESDAY APPROACHES ON DEC. 3, Catholic grammar schools in the Diocese of Trenton are poised for the sixth year to campaign for donors to remember Catholic education through charitable gifts.
Now a global phenomenon, Giving Tuesday started in 2012 to prompt people to give to organizations that support their values, particularly on the Tuesday after Thanksgiving. Comprising countless nonprofits and donors, the nomenclature follows the pattern of shopping days like Black Friday, Small Business Saturday and Cyber Monday.
Campaign letters announcing Giving Tuesday went out to past supporters and other non-donors early in November. In 14 of the Diocese’s Catholic schools, students will help donation efforts by wearing wristbands promoting the Diocese’s LeadInFaith.org site, where collections for Giving Tuesday are directed.